What denotes the C/10 vs Custom/10 emblems

[lks dcvn]

Just looking on Ebay and found two auctions that had the C/10 and the Custom/10 emblems in them...

What is the difference and which models were impacted?
Are they interchangeable (are the pegs the same pattern on each)?

Here are the pix...to compare...

[webfoot]

"custom 10" is a 4wd 1/2 ton, c10 is a 2wd 1/2 ton AFAIK.

[chevy72blu]

Originally Posted by webfoot

"custom 10" is a 4wd 1/2 ton, c10 is a 2wd 1/2 ton AFAIK.

I dont have the answer for this either, but that cant be true as my truck was originally a 2wd 3/4 LWB "Camper special" and has factory Custom/20 emblems.

[BLP1969]

Originally Posted by webfoot

"custom 10" is a 4wd 1/2 ton, c10 is a 2wd 1/2 ton AFAIK.

My 1969 C10 is a 2wd 1/2 ton.

[special-K]

Originally Posted by BLP1969

My 1969 is a Custom/10

Originally Posted by BLP1969

My 1969 C10 is a 2wd 1/2 ton.

Both of those guys were incorrect. Read on and you will see I set things straight back in '07

[BLP1969]

Originally Posted by special-K

Both of those guys were incorrect. Read on and you will see I set things straight back in '07

Chevrolet must be incorrect too, my truck has had no work done on it and that is how it came from the factory.

[webfoot]

Hmm, then I really have no idea - mine has "custom 20" and is a 3/4 ton 4x4. Would be interesting to know.

[72ChevyAZ]

Mine is missing the emblems except above the drivers door handle is has "Custom". The truck is a 1/2 ton 2wd. I always thought that the emblems that would go on it would be the "Custom/10"??
Now you guys have me wondering.

Don't the "C/10 350" emblems go on the front fenders below the side marker lights and the "Custom/10" emblems go on the doors? So there is no difference. It is just where they are placed?

[lks dcvn]

I just got a 72 3/4 2WD and it has the Custom/20 and the 8/350 badges on the front...

so I have no idea either - saw the two and figured I would ask...

[rodstored-72]

i wonder if it has to do with the truck being a "custom deluxe" model as apposed to just a std. ordered truck??? i dunno....

[Ole Blue 68]

Could the model year have something to do with it? I know 67-68's didn't have either of those. We had a bowtie with a 10 on the fenders.

[see ten]

Doesn't C10 denote a base model while Custom10 is generally a Custom deluxe?

[72ChevyAZ]

I hope someone can clear this up. It has been bugging me ever since I bought my truck.

[bad6772]

Originally Posted by see ten

Doesn't C10 denote a base model while Custom10 is generally a Custom deluxe?

i agree with see ten.....mine is a lwb and custom deluxe with the custom 10 (deluxe) badges

[custom10nut]

Originally Posted by see ten

Doesn't C10 denote a base model while Custom10 is generally a Custom deluxe?

You are correct.
It’s all about the Level of trim package.
68-70
The C-10 is the Base Model, many times they were Fleet Trucks.
No frills trucks used for work.
Black rubber mats, no PS/PB, Manual trans, 6cyl,, in other words, very low optioned.
custom 10 is the “Mid Level” of Options, which many times are the the Truck that were ordered with options the the new owner ordered (like mine).
Back then you could order just about any option you wanted, and that why there are so really unusual optioned trucks out there.
Top of the line was the Custom Sport Truck (CST), but again, these trucks have a myriad of options based on how they were ordered.
71-72, Chevrolet kept the C-10 for Fleet Trucks,, but the Mid and Higher level truck had the Cheyenne/Cheyenne Super Badging

[custom10nut]

Originally Posted by see ten

Doesn't C10 denote a base model while Custom10 is generally a Custom deluxe?

Yes.
C/10: generally denotes Lower optioned, mostly Fleet Vehicles when ordered new.
Custom/10: mid optioned trucks usually ordered to have a few “Comfort/Conveniency options, 71-72 known as Cheyenne
CST/10: Top of the line trucks as far as options go, known as Cheyenne Super 71-72
I’m not “The All Knowing” expert on this so if anyone can add to it

[special-K]

Originally Posted by BLP1969

Chevrolet must be incorrect too, my truck has had no work done on it and that is how it came from the factory.

You are misunderstanding something here. no one has questioned the authenticity of your truck. I suggest you go back 17 years in this thread where all this was corrected and laid out accurately, as I suggested before. Back then this place was far less educated than it is now

Originally Posted by custom10nut

Yes.
C/10: generally denotes Lower optioned, mostly Fleet Vehicles when ordered new.
Custom/10: mid optioned trucks usually ordered to have a few “Comfort/Conveniency options, 71-72 known as Cheyenne
CST/10: Top of the line trucks as far as options go, known as Cheyenne Super 71-72
I’m not “The All Knowing” expert on this so if anyone can add to it

Base trim trucks were very common among private owners, not mostly fleets. C/10 and Custom/10 in 71/72 absolutely denote the base trim models. But one could have more options than a CST/Cheyenne/Cheyenne Super

Custom 10 (67-70) and Custom Deluxe 10 (71/72) were mid level trim models which automatically meant Comfort & Convenience pkg. Both had same RPO

CST/10 (67-70) and Cheyenne (71/72) were top trim levels, but again, had nothing to do with options, only included features. You could have a '72 Custom/10 with more options than the higher trim levels. But you wouldn't have trimmed windows, color coordinated mat or carpet and other features included in the higher trim levels.

Cheyenne Super is the fourth trim level, now the highest, that came along mid-year '71 and it adds only a few features to the Cheyenne...seat material, woodgrain dash, upper trim, and trimmed tailgate handle

[c10crazy]

I think Custom/10 started in 71'.

[Sinister]

I have "Custom 20" on my '69...

[sameyrasmea72]

C10crazy is on the right track. I have never seen a original paint 69 or 70 that have a Custom/10 fender emblem, they have always been c/10,c/20...ect.

[BLP1969]

Originally Posted by sameyrasmea72

C10crazy is on the right track. I have never seen a original paint 69 or 70 that have a Custom/10 fender emblem, they have always been c/10,c/20...ect.

My 1969 is a Custom/10

[custom10nut]

Originally Posted by sameyrasmea72

C10crazy is on the right track. I have never seen a original paint 69 or 70 that have a Custom/10 fender emblem, they have always been c/10,c/20...ect.

Mine has them: 70 Custom/10

[1969k10stepside]

Custom/10,Custom/20,Custom/30 was 71-72 base model and 69-70 optioned (Pretty sure it started in 71).Custom was base model in 71-72.C/10,etc or Custom/10,etc were mounted on the fenders and the Engine size emblems were under the sidemarker but on 4wds if they had the "4 Wheel Drive" badges,they went under the sidemarker and the engine size emblem went under "C/10",etc emblems
Just the regular C/10,C/20,C/30 was 69-70 badges base model.The 67-68s had the bowtie and the 10,20,30,etc badges.Whether 2 or 4wd they had C/What ever or Custom/What ever,but some of the 4wds had "4 Wheel Drive" badges under the sidemarker.The only 4wds to actually have "K" badges were the Blazers and the 2wds had them too..Even though the 2wds are technically C/5s..

[griesel72]

Originally Posted by 1969k10stepside

Custom/10,Custom/20,Custom/30 was 71 and up (Pretty sure it started in 71).Custom was base model in 71-72.C/10,etc or Custom/10,etc were mounted on the fenders and the Engine size emblems were under the sidemarker but on 4wds if they had the "4 Wheel Drive" badges,they went under the sidemarker and the engine size emblem went under "C/10",etc emblems
Just the regular C/10,C/20,C/30 was 69-70 badges.The 67-68s had the bowtie and the 10,20,30,etc badges.Whether 2 or 4wd they had C/What ever or Custom/What ever,but some of the 4wds had "4 Wheel Drive" badges under the sidemarker.The only 4wds to actually have "K" badges were the Blazers and the 2wds had them too..Even though the 2wds are technically C/5s..

almost right, but custom 10 was on 69 models too, as i've had 3 that are "very" original and they were all three custom 10 models. I thought that the c 10 was the base of the base and the custom 10 were one step higher

[1969k10stepside]

Dohh! I should have remembered that...My '69 4wd has the Custom badges..Regular old C series was base then,with Custom being one step up.Then in '71 Custom became base model.