1963 "Check the Champ" promotion - The 1947 - Present Chevrolet & GMC Truck Message Board Network

**aerotruk63** · 03-11-2010, 09:11 PM

Does anyone have any information on this sales program from 1963? I have a mention of it in a film slide presentation.

jonzcustomshop · 03-11-2010, 09:39 PM

does it have anything to do with that trip they took with the brand new 63's from detroit to baja calif?

**aerotruk63** · 03-11-2010, 10:00 PM

There was a large sticker on the doors of the truck . They show a map of the Baja peninsula along with "Check the Champ". 1963 Demonstrator. I've seen the advertisements you write about. Seems this campaign was at the dealerships nationwide. Maybe part of the Chevrolet Communication Kits that were distributed every month promoting sales.

**Captainfab** · 03-12-2010, 01:56 AM

I don't know anything about the "Check the Champ" promotion, but I just wanted to say glad to see you back.

Alan's Classic · 03-12-2010, 12:27 PM

Quote:

Originally Posted by Captainfab

I don't know anything about the "Check the Champ" promotion, but I just wanted to say glad to see you back.

I was thinking the same thing!!

factorystock · 03-13-2010, 12:25 PM

This is the back page of the baja run mailer that was heavily advertised in 1963.

**aerotruk63** · 03-12-2010, 07:32 AM

Thank's, the draw back to this site is incredible. So much information available here

**aerotruk63** · 03-13-2010, 01:19 PM

Does the front page have trucks driving down a rocky road with Check the Champ in red as a header?

factorystock · 03-22-2010, 06:34 PM

Quote:

Originally Posted by aerotruk63

Does the front page have trucks driving down a rocky road with Check the Champ in red as a header?

No, does not Check the Champ on the front. Just shows a ariel view of the convoy on a narrow dirt road. Glad to see others appreciate Chevy truck history like myself. Here is a shot of a '66 demonstrator.

**aerotruk63** · 03-15-2010, 06:51 PM

Scan of original mailers to potential Chevrolet customers.

**aerotruk63** · 03-15-2010, 08:28 PM

More mailer advertising!

**aerotruk63** · 03-18-2010, 07:46 PM

**aerotruk63** · 03-19-2010, 06:30 PM

**aerotruk63** · 03-22-2010, 07:58 PM

03-11-2010, 09:11 PM	#1
aerotruk63 Check The Champ, Demonstrator Join Date: Jun 2009 Location: Montreal,Quebec Posts: 6,627	1963 "Check the Champ" promotion Does anyone have any information on this sales program from 1963? I have a mention of it in a film slide presentation. __________________ 1963 *Chevrolet Truck* Literature LINK: https://picasaweb.google.com/113840717762774560215 YouTube Channel with 20+ Original *Chevrolet Truck* Salesmen, Mechanics & Service Department Training Slideshows. https://www.youtube.com/results?sear...otruk63&page=1

03-11-2010, 09:39 PM	#2
jonzcustomshop 1961 crewcab Join Date: Dec 2007 Location: missoula, mt Posts: 6,164	Re: 1963 "Check the Champ" promotion does it have anything to do with that trip they took with the brand new 63's from detroit to baja calif? __________________ 60 build: http://67-72chevytrucks.com/vboard/s...d.php?t=280904 61 crew build: http://67-72chevytrucks.com/vboard/s...d.php?t=646830 63 build: http://67-72chevytrucks.com/vboard/s...d.php?t=336537 64 'burb build: http://67-72chevytrucks.com/vboard/s...d.php?t=448681 65 'burb build: http://67-72chevytrucks.com/vboard/s...d.php?t=590715 65 build: http://67-72chevytrucks.com/vboard/s...d.php?t=281955

03-11-2010, 10:00 PM	#3
aerotruk63 Check The Champ, Demonstrator Join Date: Jun 2009 Location: Montreal,Quebec Posts: 6,627	Re: 1963 "Check the Champ" promotion There was a large sticker on the doors of the truck . They show a map of the Baja peninsula along with "Check the Champ". 1963 Demonstrator. I've seen the advertisements you write about. Seems this campaign was at the dealerships nationwide. Maybe part of the Chevrolet Communication Kits that were distributed every month promoting sales. __________________ 1963 *Chevrolet Truck* Literature LINK: https://picasaweb.google.com/113840717762774560215 YouTube Channel with 20+ Original *Chevrolet Truck* Salesmen, Mechanics & Service Department Training Slideshows. https://www.youtube.com/results?sear...otruk63&page=1

03-12-2010, 01:56 AM	#4
Captainfab 60-66 Nut Join Date: Mar 2007 Location: Coeur d'Alene, Idaho Posts: 23,252	Re: 1963 "Check the Champ" promotion I don't know anything about the "Check the Champ" promotion, but I just wanted to say glad to see you back. __________________ Power Steering Box Adapter Plates For Sale HERE Power Brake Booster Adapter Brackets For Sale '63-'66 HERE and '67-'72 HERE and '60-'62 HERE and "60-'62 with clutch HERE Rear Disc Brake Brackets For Sale. Impala SS calipers HERE Camaro Calipers HERE D52 Calipers HERE 6 Lug HERE Hydroboost Mounting Plates HERE

03-13-2010, 12:25 PM	#6
factorystock Registered User Join Date: Feb 2007 Location: west coast Posts: 3,396	Re: 1963 "Check the Champ" promotion This is the back page of the baja run mailer that was heavily advertised in 1963. Attached Images

03-12-2010, 07:32 AM	#7
aerotruk63 Check The Champ, Demonstrator Join Date: Jun 2009 Location: Montreal,Quebec Posts: 6,627	Re: 1963 "Check the Champ" promotion Thank's, the draw back to this site is incredible. So much information available here __________________ 1963 *Chevrolet Truck* Literature LINK: https://picasaweb.google.com/113840717762774560215 YouTube Channel with 20+ Original *Chevrolet Truck* Salesmen, Mechanics & Service Department Training Slideshows. https://www.youtube.com/results?sear...otruk63&page=1

03-13-2010, 01:19 PM	#8
aerotruk63 Check The Champ, Demonstrator Join Date: Jun 2009 Location: Montreal,Quebec Posts: 6,627	Re: 1963 "Check the Champ" promotion Does the front page have trucks driving down a rocky road with Check the Champ in red as a header? __________________ 1963 *Chevrolet Truck* Literature LINK: https://picasaweb.google.com/113840717762774560215 YouTube Channel with 20+ Original *Chevrolet Truck* Salesmen, Mechanics & Service Department Training Slideshows. https://www.youtube.com/results?sear...otruk63&page=1

03-15-2010, 06:51 PM	#10
aerotruk63 Check The Champ, Demonstrator Join Date: Jun 2009 Location: Montreal,Quebec Posts: 6,627	Re: 1963 "Check the Champ" promotion Scan of original mailers to potential Chevrolet customers. __________________ 1963 *Chevrolet Truck* Literature LINK: https://picasaweb.google.com/113840717762774560215 YouTube Channel with 20+ Original *Chevrolet Truck* Salesmen, Mechanics & Service Department Training Slideshows. https://www.youtube.com/results?sear...otruk63&page=1

03-15-2010, 08:28 PM	#11
aerotruk63 Check The Champ, Demonstrator Join Date: Jun 2009 Location: Montreal,Quebec Posts: 6,627	Re: 1963 "Check the Champ" promotion More mailer advertising! __________________ 1963 *Chevrolet Truck* Literature LINK: https://picasaweb.google.com/113840717762774560215 YouTube Channel with 20+ Original *Chevrolet Truck* Salesmen, Mechanics & Service Department Training Slideshows. https://www.youtube.com/results?sear...otruk63&page=1

03-18-2010, 07:46 PM	#12
aerotruk63 Check The Champ, Demonstrator Join Date: Jun 2009 Location: Montreal,Quebec Posts: 6,627	Re: 1963 "Check the Champ" promotion __________________ 1963 *Chevrolet Truck* Literature LINK: https://picasaweb.google.com/113840717762774560215 YouTube Channel with 20+ Original *Chevrolet Truck* Salesmen, Mechanics & Service Department Training Slideshows. https://www.youtube.com/results?sear...otruk63&page=1

03-19-2010, 06:30 PM	#13
aerotruk63 Check The Champ, Demonstrator Join Date: Jun 2009 Location: Montreal,Quebec Posts: 6,627	Re: 1963 "Check the Champ" promotion __________________ 1963 *Chevrolet Truck* Literature LINK: https://picasaweb.google.com/113840717762774560215 YouTube Channel with 20+ Original *Chevrolet Truck* Salesmen, Mechanics & Service Department Training Slideshows. https://www.youtube.com/results?sear...otruk63&page=1

03-22-2010, 07:58 PM	#14
aerotruk63 Check The Champ, Demonstrator Join Date: Jun 2009 Location: Montreal,Quebec Posts: 6,627	Re: 1963 "Check the Champ" promotion __________________ 1963 *Chevrolet Truck* Literature LINK: https://picasaweb.google.com/113840717762774560215 YouTube Channel with 20+ Original *Chevrolet Truck* Salesmen, Mechanics & Service Department Training Slideshows. https://www.youtube.com/results?sear...otruk63&page=1



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