I want to show my ignorance - The 1947 - Present Chevrolet & GMC Truck Message Board Network

**special-K** · 02-04-2011, 08:39 AM

I either can't recall or never knew what Chevy called these trucks for a long time and it occurred to me all I have to do is ask...right? I know 47-55 1st is Advance Design,55-59 is Task Force,60-66 is ???,and 67-72 is The New Breed. Can someone help a brotha out?

61_FL_Apache · 02-04-2011, 10:14 AM

Your not alone. I have to say, I never heard any of these terms before and I have owned Chevy trucks for 20+years. Oh well

**Clyde65** · 02-04-2011, 10:19 AM

I have heard all of them also, but never about the 60-66 trucks....I will closely watch this.

onequickchevy · 02-04-2011, 10:23 AM

Aerotruck talked about "Check the Champ" ( I think that's it anyway), I wonder if thats the slogan used for these?

KIC · 02-04-2011, 10:36 AM

I just went through my original sales brochures and manuals that came with my 1960 when my dad purchased it. Couldn't find any "sales" reference to a name, but I did find something I printed out a while back that refers to " 1960 - 1966 - First Generation C/K". I can't attest to whether that is an "official type nick name or just what the author of the 4 - paragraph blurb called them.

**special-K** · 02-04-2011, 10:33 AM

I don't know. I hear people say Apache and I always have to ask what year since it spans both designs. Sometimes it's these trucks and sometimes it's the earlier. I think most of the time it's the earlier ones. I guess the answer would be in advertising literature. Those other names is what they used in ads. It's like I feel I know this but just can't get it back. Or,I'm just wrong...lol! I can't believe in the hoppin' automotive era like the '60s they wouldn't have something pretty darn catchy.

I thought the first reply and 80 that followed would all know the answer. I'm sure in little time we'll have it. I gotta go.

markeb01 · 02-04-2011, 10:34 AM

Along the same lines, I've often wondered when the term Suburban came into use. Back in the 60's they were referred to as the Carryall model where I lived.

KIC · 02-04-2011, 10:39 AM

Quote:

Originally Posted by markeb01

Along the same lines, I've often wondered when the term Suburban came into use. Back in the 60's they were referred to as the Carryall model where I lived.

My original sales brochures show them as "suburban and panel"

markeb01 · 02-04-2011, 10:48 AM

Quote:

Originally Posted by KIC

My original sales brochures show them as "suburban and panel"

Thanks, that clears it up. I never knew for sure.

According to Wikipedia (not sure if this is the ultimate answer) the series were identified as follows:

1947-1955 Advance Design
1955-1959 Task Force
1960-2000 C/K Series, with the 1960-66 being the First Generation
1998-Present Chevy Silverado/GMC Sierra

Sure seems like they would have had something more zippy than C/K series to go along with the dramatic 1960 styling.

padresag · 02-04-2011, 11:03 AM

Quote:

Originally Posted by markeb01

Along the same lines, I've often wondered when the term Suburban came into use. Back in the 60's they were referred to as the Carryall model where I lived.

1936-37 I believe
ron

62ShortStep · 02-04-2011, 09:31 PM

Quote:

Originally Posted by markeb01

Along the same lines, I've often wondered when the term Suburban came into use. Back in the 60's they were referred to as the Carryall model where I lived.

The Suburban was introduced in 1935. However, a few years ago Chevy's own TV commercial said it was introduced in 1936.

In 1960 the Suburban was called the 'Apache Suburban Carryall'. Sounds like it had an identity crisis

geezer#99 · 02-04-2011, 10:56 AM

I've heard them called "The Gentleman's Pickup".
Is that zippy enough!!!

padresag · 02-04-2011, 11:02 AM

Quote:

Originally Posted by special-K

I either can't recall or never knew what Chevy called these trucks for a long time and it occurred to me all I have to do is ask...right? I know 47-55 1st is Advance Design,55-59 is Task Force,60-66 is ???,and 67-72 is The New Breed. Can someone help a brotha out?

sometimes it doesn't have to be anything but 60-66

ron

VA72C10 · 02-04-2011, 11:07 AM

Another cool thread...subscribed to learn

KIC · 02-04-2011, 11:30 AM

Here are the first two pages of my original 1960 brochure. I tried to scan the whole brochure, but the rest disappeared into computer never-never land. I will re-scan all my originals sometime soon and post them in a thread.

63 & 64 Bowties · 02-04-2011, 11:32 AM

I thought this would have been answered by now.
I had heard the 67-72's referred to as either "beauty" or "glamor" design, something like that.

63 & 64 Bowties · 02-04-2011, 11:43 AM

found this....

Quote:

Originally Posted by Frizzle Fry

Here's what one site says:

Pioneer - 1918-1935
Streamline - 1937-1940
Art Deco - 1941-1947
Advance Design - 1947-1955
Task Force - 1955-1959
Sixties Era - 1960-66
Glamour Era - 1967-72

**special-K** · 02-04-2011, 07:36 PM

Quote:

Originally Posted by 63 & 64 Bowties

found this....

All those,but Advance Design and Task Force are after the fact terms made up by the general public or in one of those lame books,not GM's promotion. They promoted the '67 as "The New Breed".
GMC and Chevy used different campaigns,so it's Chevy we're looking for.

**special-K** · 02-04-2011, 07:40 PM

Deleted

jonzcustomshop · 02-04-2011, 11:22 PM

my 1962 literature refers to the trucks as "jobmaster"

**Dieselwrencher** · 02-04-2011, 11:59 PM

Interesting thread. I was wondering what AD ment a few weeks ago. Now I know.

factorystock · 02-05-2011, 12:22 AM

Chevy just used advertising slogans for specific years. True '67 was new breed, but '68 was job tamer. '60-'61 was sturdi bilt, '62 Job master. '63 New Reliables. '64 Quality trucks always cost less. '65 Work Power and '66 built for bigger things in '66.

**special-K** · 02-05-2011, 07:02 AM

Quote:

Originally Posted by factorystock

Chevy just used advertising slogans for specific years. True '67 was new breed, but '68 was job tamer. '60-'61 was sturdi bilt, '62 Job master. '63 New Reliables. '64 Quality trucks always cost less. '65 Work Power and '66 built for bigger things in '66.

That is true. In '70 they were The Movers. Naturally,in introduction years they would use a catchy name. And,in some designs that stuck to identify that style from 1st till last year of production,like Advance Design. So,what were the '60s promoted as? I like Job Master. Chevy used "master" pretty extensively in years prior so this connects the trucks in a traditional way.

SFTorange · 02-05-2011, 01:30 PM

Quote:

Originally Posted by aerotruk63

Would it be possible to start a Historical/ This I know section.
Example: Historical:
The 60-66 Chevrolet/GMC were designed by John Delorean based on Airplane Design. Thus the nickname Aerotrucks.

I remembered seeing this post a while back, but it took me a while to track it down. Aerotruk, do you have any more information on this?

hossmann · 02-05-2011, 01:32 AM

built for bigger things in '66 i like that one

02-04-2011, 08:39 AM	#1
special-K Special Order Join Date: Nov 2004 Location: Mt Airy, MD Posts: 85,851	I want to show my ignorance I either can't recall or never knew what Chevy called these trucks for a long time and it occurred to me all I have to do is ask...right? I know 47-55 1st is Advance Design,55-59 is Task Force,60-66 is ???,and 67-72 is The New Breed. Can someone help a brotha out? __________________ "BUILDING A BETTER WAY TO SERVE THE USA"......67/72......"The New Breed" GMC '67 C1500 Wideside Super Custom SWB: 327/M22/3.42 posi.........."The '67" (project) GMC '72 K2500 Wideside Sierra Custom Camper: 350/TH350/4.10 Power-Lok..."The '72" (rolling) Tim "Don't call me a redneck. I'm a rough cut country gentleman" R.I.P. ~ East Side Low Life ~ El Jay ~ 72BLUZ ~ Fasteddie69 ~ Ron586 ~ 67ChevyRedneck ~ Grumpy Old Man ~

02-04-2011, 10:14 AM	#2
61_FL_Apache Who Me? Join Date: Sep 2010 Location: Royal Palm Beach, FL Posts: 4,067	Re: I want to show my ignorance Your not alone. I have to say, I never heard any of these terms before and I have owned Chevy trucks for 20+years. Oh well __________________ Steve 1997 Tahoe LT 4D 2WD (DD) 2001 Blazer 4D 2WD 1961 Apache 10 (sold) 1965 C10 Stepper (sold)

02-04-2011, 10:19 AM	#3
Clyde65 1965 Chevy C10, 2005 4.8L/4l60 Join Date: Aug 2004 Location: DFW Texas Posts: 8,546	Re: I want to show my ignorance I have heard all of them also, but never about the 60-66 trucks....I will closely watch this. __________________ Clyde65 Rebuild of Clyde http://67-72chevytrucks.com/vboard/s...84#post8338184 69 Aristocrat Lo Liner build http://67-72chevytrucks.com/vboard/s...84#post7561684 *support our troops!*

02-04-2011, 10:23 AM	#4
onequickchevy Registered User Join Date: Sep 2009 Location: Marianna, Florida Posts: 339	Re: I want to show my ignorance Aerotruck talked about "Check the Champ" ( I think that's it anyway), I wonder if thats the slogan used for these? __________________ Slowly but surely getting it done.

02-04-2011, 10:36 AM	#5
KIC 1960 GMC Burb Join Date: Jan 2008 Location: Arizona Posts: 385	Re: I want to show my ignorance I just went through my original sales brochures and manuals that came with my 1960 when my dad purchased it. Couldn't find any "sales" reference to a name, but I did find something I printed out a while back that refers to " 1960 - 1966 - First Generation C/K". I can't attest to whether that is an "official type nick name or just what the author of the 4 - paragraph blurb called them. __________________ 1960 GMC Suburban 1/2 ton V-6 2nd generation original owner 60 Burb Build thread: http://67-72chevytrucks.com/vboard/s...=1960+Suburban 60 to 66 Burbs only Thread: http://67-72chevytrucks.com/vboard/s...ighlight=burbs 2003 Tahoe LT

02-04-2011, 10:33 AM	#6
special-K Special Order Join Date: Nov 2004 Location: Mt Airy, MD Posts: 85,851	Re: I want to show my ignorance I don't know. I hear people say Apache and I always have to ask what year since it spans both designs. Sometimes it's these trucks and sometimes it's the earlier. I think most of the time it's the earlier ones. I guess the answer would be in advertising literature. Those other names is what they used in ads. It's like I feel I know this but just can't get it back. Or,I'm just wrong...lol! I can't believe in the hoppin' automotive era like the '60s they wouldn't have something pretty darn catchy. I thought the first reply and 80 that followed would all know the answer. I'm sure in little time we'll have it. I gotta go. __________________ "BUILDING A BETTER WAY TO SERVE THE USA"......67/72......"The New Breed" GMC '67 C1500 Wideside Super Custom SWB: 327/M22/3.42 posi.........."The '67" (project) GMC '72 K2500 Wideside Sierra Custom Camper: 350/TH350/4.10 Power-Lok..."The '72" (rolling) Tim "Don't call me a redneck. I'm a rough cut country gentleman" R.I.P. ~ East Side Low Life ~ El Jay ~ 72BLUZ ~ Fasteddie69 ~ Ron586 ~ 67ChevyRedneck ~ Grumpy Old Man ~

02-04-2011, 10:34 AM	#7
markeb01 Senior Enthusiast Join Date: Feb 2007 Location: Spokane Valley, WA Posts: 8,356	Re: I want to show my ignorance Along the same lines, I've often wondered when the term Suburban came into use. Back in the 60's they were referred to as the Carryall model where I lived.

02-04-2011, 10:56 AM	#12
geezer#99 Registered User Join Date: Aug 2009 Location: Bowser Posts: 13,733	Re: I want to show my ignorance I've heard them called "The Gentleman's Pickup". Is that zippy enough!!!

02-04-2011, 11:07 AM	#14
VA72C10 VA72C10 Join Date: Mar 2008 Location: Midlothian, VA Posts: 25,267	Re: I want to show my ignorance Another cool thread...subscribed to learn __________________ Looking for a 67-72 swb or blazer project in or around VA.

02-04-2011, 11:30 AM	#15
KIC 1960 GMC Burb Join Date: Jan 2008 Location: Arizona Posts: 385	Re: I want to show my ignorance Here are the first two pages of my original 1960 brochure. I tried to scan the whole brochure, but the rest disappeared into computer never-never land. I will re-scan all my originals sometime soon and post them in a thread. Attached Images __________________ 1960 GMC Suburban 1/2 ton V-6 2nd generation original owner 60 Burb Build thread: http://67-72chevytrucks.com/vboard/s...=1960+Suburban 60 to 66 Burbs only Thread: http://67-72chevytrucks.com/vboard/s...ighlight=burbs 2003 Tahoe LT

02-04-2011, 11:32 AM	#16
63 & 64 Bowties and a few others Join Date: Jun 2007 Location: Blue Ridge Mountains of VA Posts: 5,638	Re: I want to show my ignorance I thought this would have been answered by now. I had heard the 67-72's referred to as either "beauty" or "glamor" design, something like that. __________________ Bill US Army Vet -193rd Infantry BlueRidgeMuscleCars.com “The greatness of a nation and its moral progress can be judged by the way its animals are treated” Gandhi

02-04-2011, 07:40 PM	#19
special-K Special Order Join Date: Nov 2004 Location: Mt Airy, MD Posts: 85,851	Re: I want to show my ignorance Deleted __________________ "BUILDING A BETTER WAY TO SERVE THE USA"......67/72......"The New Breed" GMC '67 C1500 Wideside Super Custom SWB: 327/M22/3.42 posi.........."The '67" (project) GMC '72 K2500 Wideside Sierra Custom Camper: 350/TH350/4.10 Power-Lok..."The '72" (rolling) Tim "Don't call me a redneck. I'm a rough cut country gentleman" R.I.P. ~ East Side Low Life ~ El Jay ~ 72BLUZ ~ Fasteddie69 ~ Ron586 ~ 67ChevyRedneck ~ Grumpy Old Man ~ Last edited by special-K; 02-05-2011 at 06:55 AM. Reason: Double post

02-04-2011, 11:22 PM	#20
jonzcustomshop 1961 crewcab Join Date: Dec 2007 Location: missoula, mt Posts: 6,164	Re: I want to show my ignorance my 1962 literature refers to the trucks as "jobmaster" __________________ 60 build: http://67-72chevytrucks.com/vboard/s...d.php?t=280904 61 crew build: http://67-72chevytrucks.com/vboard/s...d.php?t=646830 63 build: http://67-72chevytrucks.com/vboard/s...d.php?t=336537 64 'burb build: http://67-72chevytrucks.com/vboard/s...d.php?t=448681 65 'burb build: http://67-72chevytrucks.com/vboard/s...d.php?t=590715 65 build: http://67-72chevytrucks.com/vboard/s...d.php?t=281955

02-04-2011, 11:59 PM	#21
Dieselwrencher 6>8 Plugless........ Join Date: Sep 2007 Location: Prairie City, Ia Posts: 17,142	Re: I want to show my ignorance Interesting thread. I was wondering what AD ment a few weeks ago. Now I know. __________________ Ryan 1972 Chevy Longhorn K30 Cheyenne Super, 359 Inline 6 cylinder, Auto Trans, Tilt, Diesel Tach/Vach, Buckets, Rare Rear 4-link and air ride option Build Thread 1972 GMC Sierra Grande Longhorn 4x4 1972 Chevy Cheyenne Super K20 Long Step side tilt, tach, tow hooks, AC, 350 4 speed 1972 C10 Suburban Custom Deluxe 1969 Chevy milk truck 1971 Camaro RS 5.3 BTR STG3 Cam Super T10 1940 Ford 354 Hemi 46RH Ford 9" on air ride huge project *Tired of spark plugs? Check this out.*

02-05-2011, 12:22 AM	#22
factorystock Registered User Join Date: Feb 2007 Location: west coast Posts: 3,396	Re: I want to show my ignorance Chevy just used advertising slogans for specific years. True '67 was new breed, but '68 was job tamer. '60-'61 was sturdi bilt, '62 Job master. '63 New Reliables. '64 Quality trucks always cost less. '65 Work Power and '66 built for bigger things in '66.



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02-05-2011, 01:32 AM	#25
hossmann Registered User Join Date: Aug 2009 Location: Grinnell iowa Posts: 42	Re: I want to show my ignorance built for bigger things in '66 i like that one __________________ 66 chevy lwb 355/400

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